A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few logical reasons why you need to protect your brand:

Notice

Trademark registration of the mark gives everyone constructive notice of your ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a third party doing a explore an identical or similar mark as yours will see that you already own the mark, that is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. Method to party is placed on notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in the future.

Social Media

Social media is the best way to resource for many people businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies within position to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Observe venue’s policies for more information. However, I realize that a person complain to social media site of such wrongdoing and claim that another is definitely your brand without permission, the sites administrator responds with a request of proof of ownership within the subject company name. A trademark registration gives compelling evidence brand control.

Brand Loyalty

Registering your mark shows a persistence to your logo and shows buyers that marriage commitment. The goodwill that could be developed through such commitment is invaluable to a business.

Cybersquatting

Cybersquatters register domain names that are exactly the same or much like other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a website name that is identical or similar to your trademark.

Trademark Renewals

Trademark registration can last as long as you continue using the mark in commerce. Usually are some businesses that have registered trademarks which can be over a hundred years old.

Trademark registration may end for organization, no matter. However, there a variety of compelling benefits Transfer of Trademark Rights in India protecting your brand just you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.